The Auggie Awards are a highlight event at AWE. The main ceremony took place last Wednesday evening, but the awards for Best in Show VR, Best in Show AR, and the Awesome Award were awarded at the AWE closing ceremony on Thursday.
The ceremony included one new Auggie for Best Collaborative Tool, which was added in light of the high demand for this kind of product during the pandemic. In a similar vein, host and AWE co-founder Ori Inbar expressed understanding to award winners that could not accept in person because of travel restrictions.
Best Art or Film
Presented by Epic Games Head of Brands and Advertising, Raffaella Camera,
Best Campaign Auggie Award went to Countdown Super Insects by Zappar. This is Zappar’s second Auggie.
The award was accepted by CEO Caspar Thykier, who gave a special thanks to the creative team.“It’s a massive team effort,” said Thykier. “I’m getting this on behalf of all of the great people I worked with.”
Best Collaboration Tool
“Tvori has always been a creation tool,” said Petryaevskaya. “2020 showed us that it shouldn’t just be a creation tool, it should be a collaboration tool.”
Petryaevskaya also announced that Shapes XR is now available on Quest, having launched on the platform Thursday morning.
Best Consumer App
The award for Best Consumer App was presented by Hopscotch Interactive CEO Emily Olman to Google Maps Live View by Google.
Best Creator & Authoring Tool
Best Developer Tool
Best Enterprise Solution
Best Game or Toy
This year, the Auggies ceremony also included a Halftime Show by XR improv group The Technodramatists. The three-person troupe performed sketches using input from the audience while one off-stage member used face tracking to appear as a virtual character on screen.
Best Headworn Device
Best Healthcare and Wellness
Best Indie Creator
The award for Best Indie Creator went to Holonautic’s Dennys Kuhnert for Hand Physics Lab. This is the second Auggie Award of the evening for Hand Physics Lab, following the win in the category of Best Game or Toy.
Best Interaction Product
“I’m truly honored and grateful to receive this award,” said Kiuk. “I would like to thank all of the developers who incorporated our haptic suit into their projects, and would like to thank even more those who will incorporate our suit into their projects in the future.”
Best Location-Based Entertainment
Best Societal Impact
The Best Societal Impact Auggie Award was presented by Voices of VR Podcast host Kent Bye to Breonna’s Garden. Accepting the Auggie was the project’s executive producer Joanna Popper on behalf of the creative team and the family of Breonna Taylor.
Best Use of AI
Human Holograms CEO Dave Lorenzini presented the award for Best Use of AI to Mixed Reality Navigation System by Apostera.
Startup to Watch
The winner of the Startup Pitch Competition was presented by Venture Reality Fund founder Tipatat Chennavasin and went to inCitu. The award was accepted by founder and CEO Dana Chermesh Reshef.
During the event wrap-up on the afternoon of day three, Inbar introduced a second new category, the Hero Award, which went to the online participant with the most interaction on the AWE.LIVE app that Inbar introduced on day one.
The winner of this award (not technically an Auggie) was Ryan Ryba, BDR at BUNDLAR. Ryba will receive free tickets to all AWE events next year.
Best in Show Augmented Reality
Inbar donned one of his disguises from his opening keynote to present the award for Best in Show AR as fictional ‘80s AI character Max Headroom, complete with computerized voice. The award went to Niantic and was accepted by Meghan Hughes.
Best in Show Virtual Reality
The mask came off as Inbar presented the Best in Show VR award, which was presented to HaptX.
The Awesome Award has historically gone to a company, exhibitor, or panelist that went above and beyond in their in-person participation. This year, Inbar “presented the award” to the entire audience.
A camera showed the audience on screen, then changed to a QR code. When scanned, the QR code led to an AR version of the Auggie Award, created by rooom, who contributed to the virtual portion of this year’s AWE.
“We all made a commitment this week that we will not stop doing what we do to avoid a dystopia,” said Inbar.
If that’s all it takes to win a digital Auggie, I’ll take it.
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